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Reimagine next
Enrich lives. Be unique. Create premium profit
We craft unique offers and experiences that deliver what customers need next.
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Incremental improvement is not enoughEspecially if you still optimise for yesterday's orthodoxies.
It's the path to margin-erosion and commoditisation. So we focus on transformations that enrich lives. Create moments that matter. Craft offers that help humans achieve their aspirations. Because when experiences enrich lives, premium profit follows. Those who act now will set tomorrow's standard. Will you join us? |
Three paths to transformation
We craft unique experiences and offers.
Understand and build what resonates with your customers, energises your teams, and challenges your industry.
Executive inspirationDiscover what more is possible with sparring sessions, workshops and immersive programmes. |
New profit opportunitiesOur Profitscan lets you uncover 3 new paths to profit you or your industry are missing - in 4 weeks. |
Unique experiencesArchitect offers and experiences that enrich customer lives, energise your teams and grow your profit. |
Curious which path fits you best?
Then let's have a conversation to see what's possible.
Then let's have a conversation to see what's possible.
Meet the team
Our team includes pioneers in science, strategy, know-how, art and creativity.
Among many others, they've worked for Chanel, Lexus, Cisco, The Guardian, Apple, Changhong, Grant Thornton, and TikTok.
As well as cultural, immersive, and artistic institutions worldwide
Click on our picture for full bios.
Among many others, they've worked for Chanel, Lexus, Cisco, The Guardian, Apple, Changhong, Grant Thornton, and TikTok.
As well as cultural, immersive, and artistic institutions worldwide
Click on our picture for full bios.
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Joe Pine−Experience Economy Pioneer
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
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COO / International event company
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Katherine Templar-Lewis−Human Scientist & Behavioural Expert
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
Owner / Interior design
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Pigalle Tavakkoli−Experience Design Strategist
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
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Paul Zak−Neuroscientist & Trust Expert
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
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Dorothy Di Stefano−Art Curator & Creative Strategist
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
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Henry Coutinho-Mason−Reluctant Futurist
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
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Michael Lai−Transformation consultant & Experience Strategist
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
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Jen Rice−Transformation Strategist & Coach
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
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Alain Thys−Customer Transformation Architect
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
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Alessia Clusini−Digital Ethnographer & Customer Insights Expert
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
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Sheena Patel−Experience Designer & Creative Director
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
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We don't just fix problems or optimise journeys
We look deeper, to understand what humans really seek, and why industries fail to deliver it.
Then we make transformation real: for the customer, for the business, for the world.
Creating premium profit by enriching customer lives.
Check out examples of our work below.
Then we make transformation real: for the customer, for the business, for the world.
Creating premium profit by enriching customer lives.
Check out examples of our work below.
Death careWhen crematorium group Pontes faced their largest ever investment, they wanted to do more than improve on existing practices.
We created an experience that 66% of customers prefer and for which a third were willing to pay up to €750 more. |
Workplacemaking62% of employees are disengaged, costing $8.9 trillion in lost productivity worldwide.
After prototyping a new global head office for an international service firm, we developed a framework to redefine the concept of workplace. |
Coming soonWe're developing next generation offers and experiences for professional services firms, luxury brands, education, travel and various other industries. Creating premium profit by enrichting lives.
Get in touch if to discuss your industry. |
Shall we do this?
If you've read this far, let's have virtual coffee.
No pitches or diagnostics. Just an honest conversation.
No pitches or diagnostics. Just an honest conversation.