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We are the world's first transformative experience studioWe reimagine customer experiences, relationships and industries.
What we do
Where others help you improve, we reimagine. We look beyond the obvious at what your customers really need—and show you a path to deliver it. With breakthrough value propositions, experiences, or business models. The result? New profit opportunities for you. Meaningful impact for them. A challenge for your competition. Our team members have done this for names you know. They can do it for you, too. Here's how we can work together:
Why now? Customers and employees expect more than just getting jobs done. They seek purpose, aspiration, and transformation. But many industries are stuck in models that no longer work—leaving profit and opportunity on the table, while making themselves ripe for disruption. Shall we shake things up? We can only work with a select number of partners a year. If transformation is your goal, let's explore what's possible.. |
Current projects
Industries don't transform themselves. When markets are out of sync with their customers, we move−creating new opportunities and inviting strategic partners to shape the future with us.
Death careTraditional death care is built for the past. After three years of deep research and eight months of design, we are co-launching the world's first death care transformation lab to redefine a €120 billion industry.
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WorkplacemakingWe all know that work needs a reboot. So we are stepping away from yesterday's orthodoxies to reimagine the way organisations and employees engage. For profit, for impact and for human flourishing.
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ProfitscanWe all suffer from information overwhelm and choice paralysis. So we're blending AI and human expertise to identify the 20% of innovations that could drive 80% of your profit impact and energise your teams.
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Meet the team
Transformation requires expertise. Our team brings decades of leadership in science, business, experience design, and behavioural psychology. Click on our picture for full bios.
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Joe Pine−Experience Economy Pioneer
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
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COO / International event company
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Katherine Templar-Lewis−Human Scientist & Behavioural Expert
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
Owner / Interior design
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Pigalle Tavakkoli−Experience Design Strategist
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
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Paul Zak−Neuroscientist & Trust Expert
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
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Dorothy Di Stefano−Art Curator & Creative Strategist
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
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Henry Coutinho-Mason−Reluctant Futurist
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
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Michael Lai−Transformation consultant & Experience Strategist
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
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Jen Rice−Transformation Strategist & Coach
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
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Alain Thys−Customer Transformation Architect
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
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Alessia Clusini−Digital Ethnographer & Customer Insights Expert
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
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Sheena Patel−Experience Designer & Creative Director
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
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Our ideal client/partner
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We work with leaders and investors ready to transform their industry. Who see opportunity where others see obstacles.
While remaining pragmatic, we seek to challenge the status quo. We found this works best when partnering with:
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Shall we do this?
If you've read this far, let's talk.
No pitch. No fluff. Just a conversation worth having.
No pitch. No fluff. Just a conversation worth having.