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Jen Rice

Transformation and Decision Architect

Jen is that rare strategist who is equally at home in the messy complexity of a large organisation and the clean logic of a decision framework. She sees patterns others miss, finds the third way when everyone else sees two bad options, and has an almost unreasonable ability to transform the complicated into something obvious and actionable.

🚀 Making transformation happen. 🚀
Most transformation efforts fail not because the vision is wrong, but because thousands of daily decisions are still being made the same old way. 

Operating at the intersection of strategy, structure, AI, and human behaviour, Jen helps leadership and cross-functional teams identify and redesign the decision systems that make your desired future state the path of least resistance. 

Her work sits at the strategic and operational core of transformation: not just what to do, but how decisions get made, by whom, and whether the organisation is built to make them well and fast as AI changes the game.

💎 About Jen 💎
Jen Rice is the founder of Groundbreaking, a decision advisory firm that turns organizational chaos into a coordinated force — with every human and AI decision moving your business toward your chosen future. 

A former CX Principal and B2B Sector Lead at Forrester, Jen brings over 30 years of experience in customer-centric strategy, transformation, and behavioural insights. Her clients have included Cisco, Johnson & Johnson, Principal Financial, HP, Environmental Defense Fund, CenterPoint Energy and many more.

Jen is also trained in somatic leadership coaching, and is the creator of the Whole-Mind decision model that has helped 50+ leaders make more confident, authentic decisions. 

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