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Henry Coutinho-Mason

Reluctant Futurist

As a ‘𝘳𝘦𝘭𝘶𝘤𝘵𝘢𝘯𝘵 𝘧𝘶𝘵𝘶𝘳𝘪𝘴𝘵’, Henry typically works with on trend & innovation strategy around the future of experience (tech, retail, mobile, luxury, travel, etc). Leveraging signals that are available today, to predict tomorrow’s opportunities.

 🚀 Making transformation happen. 🚀 
To transform our business, our lives or even society, you need to know what it will look like if left untouched. Using his unique blend of observations, research and creativity, Henry helps identify the futures that are most likely to exists, and helps translate them into visions and actions to take. Today, and tomorrow.

✨ Credentials ✨
Henry is one of the world’s leading authorities on consumer trends, having spent a decade as the Managing Director of TrendWatching. He is the author of Trend-Driven Innovation (Wiley, 2015), which underpins TrendWatching’s research and content that is used by 100,000 B2C professionals. 
 Henry’s latest book The Future Normal: How We Will Live, Work, and Thrive In The Next Decade (Ideapress, 2023), features the thirty biggest ideas and instigators that will shape humanity’s next decade; it launched at SXSW in March 2023. 

Henry has given more than 150 inspiring and actionable keynotes and workshops in 30+ countries to leadership teams at the world's biggest brands, and is a guest lecturer at HEC business school in Paris.

As co-founder of 3Space, Henry is also an award-winning social entrepreneur. 3Space’s innovative solution to urban regeneration was commended in Fast Company's World Changing Ideas 2019.

Fun fact: Henry was featured in GQ's Most Connected Men in Britain list.

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