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Alain Thys

Experience & Transformation Architect

With a background in customer-centricity and corporate transformation, Alain combines a pragmatic, business perspective with a no-orthodoxy-is-safe approach to experience innovation.

🚀 Making transformation happen 🚀 
As part of our team, Alain helps individuals and organisations ‘make (customer) transformations happen’ by helping them dream big, and then turn those dreams into real, exciting projects. He’s moved beyond the old ways of consulting, to apply a blend of common sense, science, art, systems thinking and technology to help people build the world they want, not just put up with the one they have.

✨ About Alain ✨
Alain has made a career in helping large and complex organisations focus on their clients and consumers. Over three decades and across 30 brands, his teams have influenced the experience of half a billion customers. Generating hundreds of millions in value, and many more smiles.

He has led and worked on global and European customer projects for Generali, Vodafone, Bekaert, Philips, Lexus, Etex Toyota and many others (Bordeaux wines 🍷).

Alain is known for his straight-talking, people-first approach that relentlessly prioritises results over complex methodology. Avoiding traditional consultancy formats, he is an executive sparring partner and hands-on co-creator, who empowers the business to solve its own problems. This focus on internal ownership typically delivers faster, higher quality results, at a lower overall investment

As regular keynote speaker and author of “So You Want To Be Customer-Centric?”, Alain keeps pushing the boundaries of what great looks like for customers, businesses … and little parts of the world.

Want to work with The Transformation Architects?

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