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Dr. Paul Zak

Professor

As one of the world’s top 0.3% most cited scientists, Paul is an expert on the neuroscience of trust, immersion, and a few other things that blow your mind, He has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement and neuromarketing.

🚀 Making transformation happen 🚀
Paul’s work will be invaluable when we start to link our experience innovations directly to commercial impact and customer behaviour. Optimising what works, and pruning what doesn’t.
Combined with the insights on human connection, uncertainty and neuroaesthetics brought by Katherine Templar-Lewis, this means we can confidently say we operate at the cutting edge of the neuroscience of experience.

💎 About Paul 💎
Dr. Paul J. Zak is University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.

Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health.

​He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others.

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