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Alessia ClusiniDigital EtnographerAlessia is a multi-awarded Digital Ethnographer and Audience Researcher specialising in helping brands and projects deeply understand their audiences. She has worked with some of the top companies in the world to uncover opportunities, meet business goals, innovate and grow thanks to a deep understanding of consumers and markets. She also co-founded London-based research firm Trybes Agency. 🚀 Making transformation happen. 🚀 Alessia has figured out a way to debunk the complexity of transformative experiences. She and her team at Trybes published the first research on the ecosystem where transformation quintessentially happens: Burning Man and transformational festivals. As a member of The Transformation Architects she is the one we turn to when we really want to understand what humans truly aspire to, and how we can support them on their journey. 💎 About Alessia 💎 As co-founder of London-based research firm Trybes Agency, Alessia works with a team of experts with diverse backgrounds, from data science and machine learning to psychology, netnography, social sciences and marketing, pioneered AI-driven research methodologies and coupled them with social sciences to generate Hybrid Intelligence®. The results are astonishing. This type of research produces actionable insights into the lives and worldviews of consumers and potential consumers, their attitudes, values and behaviours, their customer journeys and needs. Clients in research and education include BBC, H&M, Nestlè, PepsiCo, P&G, Google, WarnerMedia, Channel 4, Bloomberg, TikTok, Verizon, Sony, Ducati, Bacardi, Danone, Heineken, Microsoft, Ralph Lauren, Durex, Rolling Stone, Prada; agencies like WPP, Deloitte, McCann Worldgroup, Hill+Knowlton, Geometry Global, Edelman, Publicis, Leo Burnett, Ogilvy, VCCP, MediaCom, Wunderman Thompson; and many others. |
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