|
Capture The Transformation EconomyIn a world of infi
Where do you go when margins shrink and every competitor sounds the same? You look beyond goods, services, or even experiences. You aim for transformations. Be the guide that helps your customers achieve their aspirations. Help them become who they want to be. This is more than a niche market Our research estimates the transformation economy to exceed €10 trillion by 2034. With segment CAGRs ranging from 6% to 28%. And AI as an accelerator. We can help you capture your share of The Transformation Economy Our team has worked in it for decades. Our partner Joe Pine predicted the market. We reimagined automotive, museums, and death. With and without AI. We're now looking for privately held and portfolio businesses ready to do the same. We bring our proven methods, talent and network. You bring the industry access, knowledge and funding. Together, we craft the offers your customers really seek, and enable your business to support their transformation. Profitably. At scale. |
How we work
Transformation is an economic offering
We help you clarify the transformation your customers seek, then design the offers, delivery models, and business mechanics that let you deliver it profitably. At scale.
Gain clarityA bespoke 1-2 day experience to master The Transformation Economy. Outcomes Clear understanding First opportunity mapping Recommended steps to profit |
Find opportunitiesIdentify your new profit opportunities for guiding customer transformation. Deliverables 3 new profit opportunities First - high-level - validation First pass business case |
Reimagine your industryArchitect offers and experiences to profit from helping your customers flourish. Deliverables Clear opportunity mapping Concept offer/experience to test Roadmap for implementation |
Meet the team
Our team includes pioneers in science, strategy, know-how, art and creativity.
They have worked for brands like Chanel, Lexus, Cisco, The Guardian, Apple, Changhong, Grant Thornton, and TikTok.
As well as cultural, immersive, and artistic institutions worldwide
Click on our picture for full bios.
They have worked for brands like Chanel, Lexus, Cisco, The Guardian, Apple, Changhong, Grant Thornton, and TikTok.
As well as cultural, immersive, and artistic institutions worldwide
Click on our picture for full bios.
/
- 1
- 2
- 3
- 4
- 5
Joe Pine−Experience Economy Pioneer
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. He recently followed it up with The Transformation Economy, which is the foundation of our work.
A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW.
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. He recently followed it up with The Transformation Economy, which is the foundation of our work.
A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW.
Name
COO / International event company
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Katherine Templar-Lewis−Human Scientist & Behavioural Expert
A neuroscientist and behavioural strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Officer for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
A neuroscientist and behavioural strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Officer for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
Owner / Interior design
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Pigalle Tavakkoli−Experience Design Strategist
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Paul Zak−Neuroscientist & Trust Expert
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Dorothy Di Stefano−Art Curator & Creative Strategist
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Henry Coutinho-Mason−Reluctant Futurist
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Michael Lai−Transformation Consultant & Experience Strategist
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Jen Rice−Transformation Strategist & Coach
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Alain Thys−Customer Transformation Architect
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Alessia Clusini−Digital Ethnographer & Customer Insights Expert
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
/
- 1
- 2
- 3
- 4
- 5
/
- 1
- 2
- 3
- 4
- 5
Sheena Patel−Experience Designer & Creative Director
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
/
- 1
- 2
- 3
- 4
- 5
- 0
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
We look beyond problems or 'jobs-to-be-done'
We want to understand what humans really seek, and why industries fail to deliver it.
Then we make transformation real: for the customer, for the business, for the world.
Creating premium profit by helping humans flourish.
Check out examples of our work below.
Then we make transformation real: for the customer, for the business, for the world.
Creating premium profit by helping humans flourish.
Check out examples of our work below.
Death careWhen crematorium group Pontes faced their largest ever investment, they wanted to do more than improve on existing practices.
We created an experience that 66% of customers prefer and for which a third were willing to pay up to €750 more. |
Workplacemaking62% of employees are disengaged, costing $8.9 trillion in lost productivity worldwide.
After prototyping a new global head office for an international service firm, we developed a framework to redefine the concept of workplace. |
Coming soonWe're exploring next generation offers and experiences for professional services firms, luxury brands, education, travel and various other industries. Creating premium profit by helping humans flourish.
Get in touch to discuss your industry. |
Shall we do this?
If you've read this far, let's have virtual coffee.
No pitches or diagnostics. Just an honest conversation.
No pitches or diagnostics. Just an honest conversation.