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Sheena Patel

Art Curator & Creative Strategist

As an Experience Designer, Creative Director and Producer, Sheena combines strategic boardroom and bluesky thinking with practical boots on the ground experience to devise and deliver Immersive and Brand Experiences that are relevant, resonant and realistic for both audiences and clients.

🚀 Making transformation happen. 🚀 
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Every transformation requires a shift in perspective, and one of the most powerful ways to achieve this is through immersive experiences that challenge and reshape worldviews.

As a world-class immersive experience designer, Sheena translates techniques from entertainment, escape rooms, and immersive theatre into corporate reality. This ensures that strategies and propositions aren’t just understood intellectually, but deeply felt and embodied.​
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✨ About Sheena. ✨

With a background in co-creating award-winning, interactive location-based experiences (LBEs), including original works (Time Run) and adaptations of popular IPs like Sherlock: The Official Live Game, Sheena helps brands and nascent companies harness storytelling and immersive techniques to create highly visceral, engaging and transformative experiences with legacy.

Sheena covers a breadth of scopes and sectors in her work, from concepting new IP or Experience strategies for International Corporates to creating new attractions and helping organisations navigate the narrative, world building, interactive, production and operational considerations to offer cohesive, frictionless experiences, that invite audiences to engage as the best version of themselves.

As an advocate for multidisciplinary collaboration, she co-founded the Immersive Experience Network, which unites practitioners across Immersive genres and related domains such as behavioural psychology, marketing, commercial strategy, innovation, accessibility, sustainability and production, to actively foster new partnerships and earnest knowledge sharing to ensure the right people are connected to solve our biggest growth, creative and societal challenges together.

She has worked on projects for brands including Money Heist, The Magician’s Table, Disney, Nike, OLAM, Unilever, Peaky Blinders, Rematch: Rumble in the Jungle, Yoto, Gingerline and Diageo.​

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