AI is forcing professional services to change, fast. 
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"Why are you charging so much if you're using AI?"

Why hire expensive advisors when a $20 AI can do a 'good enough' job?
Why should we pay full rate if you outsource part of the work to computers?
What will you deliver that I can't get from an freelancer with good agents?

This isn't a distant future scenario - it's now.
Technology is advancing faster than any firm can adapt.
Seniors wonder what to do with junior talent and long-term succession.
In a rough economy, clients are looking to cut costs; AI is a great excuse.

Let's discuss

Designing What's Next

A focused 2-week engagement to position your firm for profitable advantage ​in today's AI-disrupted market.

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How it works 
Two senior Transformation Architects work directly with your leadership to identify three high-impact opportunities and actionable priorities for 2026. 

Week 1: Reality check & opportunity mapping

• 1-hour “The AI realities" session with you and/or your team
• Compare your firm's current position against emerging client needs
• Map how AI disruption creates new premium opportunities in your sector
• Map competitive white space in your sector

Optional: Diagnose your future-readiness using the 6 Next-Ready Design Principles for Services Firms.  

Week 2: Provocation Development & Strategy Session

• Develop three specific, actionable provocations to design what’s next for your firm, to include: 
  • Angles for improved profitability 
  • Innovations to improve client attraction and loyalty
    
  • ​Fundamental readiness: what you need to have in place to be a contender today 
• Stress-test and prioritize ideas in an intensive 90-minute strategy session
• Deliver your Provocation File for immediate implementation​

What you'll walk away with 

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Three provocations
that show where your firm can stay relevant and profitable in an AI-disrupted market.

Your 2026 playbook
in the form of a concise Provocation file ready for partner meetings, board discussions, and team alignment.

Competitive Advantage
through outside-in perspectives and opportunities other firms will be slower to spot.

Why act now?

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AI quality is accelerating fast, reshaping client expectations by the quarter.
The firms that act now will be in a stronger position than those who wait until the pressure becomes unbearable.

​Timeline: 2 weeks from kickoff to final delivery
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Optional:

• Readiness Diagnostic using the 6 Next-Ready Design principles 
• In-person intensive, available across Europe and North America

This isn't about survival

it's about being the firm that others wish they could become

​Ready to explore what's next?
Let's discuss how this applies to your specific situation.
We have 5 spots in Q4-2025

Let's discuss

Your Architects

Jen Rice helps leaders of professional service firms achieve profitable growth in a fast-changing market. Jen's expertise lies in customer-centric transformation and organic growth strategy for B2B, more recently as CX Principal and B2B Sector Lead at Forrester; clients include Principal Financial, CenterPoint, Cisco, and others. She's now turning her expertise to the sector she's worked in for 30 years: professional services. 
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Read more about Jen here.

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Alain Thys is an Experience & Transformation Architect helping premium businesses drive profit by delivering the value and experiences their clients and teams really want. Having run one of Europe's most successful customer-centricity firms, he has been lead advisor on the client experience programme for Grant Thornton International, and instigated an internationally acclaimed client fitness programme at Deloitte. 

Read more about Alain here.

Ready to reimagine your firm?

Then schedule a virtual coffee today to jointly explore how we can get you AI resilient for 2026+ 

let's discuss