Find your edge in a fast-changing world. 

Pull in at speed. Get what you need. Accelerate forward with confidence.

In Formula 1, a pitstop isn't a pause in the race - it's what keeps you competitive.
​You pull in at speed. The best-in-class team swarms. In seconds, you get what you need: fresh perspective, recalibrated tools, expert diagnostics. Then you're back on track, faster than before.

That's what this day delivers: insight, inspiration, and ignition.
​As a senior leader, you're moving fast through territory that's shifting underneath you. AI is rewriting the rules. Customer expectations are evolving. Your competitive edge is harder to defend.

You don't need more content.
You want focused, practical conversations with people who've scouted the terrain. People who help you see your challenges differently, spark new possibilities, and ignite the practical clarity you need to move forward for: 

  • Your customers: Help them become their next selves
  • Your organisation: Enable teams to embrace uncertainty 
  • Society: Create value beyond the transaction
  • ​Your self: Be the leader who makes transformation happen

Programme

A one-day conversation

Meet the people who've led transformation programmes at scale, written the frameworks others use, and are shaping tomorrow.
The day unfolds in four parts:

  • Inspiration: Brief provocations to frame challenges and possibilities.
  • Conversation: Rotating 45 minute table sessions in small groups. 
  • Ignition: A unique AI-powered co-creation session to crowdsource insights and identify the transformation moves that matter most. 
  • The Salon Informal continuation over drinks and bites.​​​​
Post event: It doesn't end there.
​Take home the books and frameworks that power your conversations.
Receive an AI generated summary report of your insights and opportunities.
Join in exclusive 'after event' online Q&As with the experts.

Meet your conversation partners

We've assembled the world's best transformation experts.
Each brings their own lens.
Together, they paint a full picture. 

The Transformation Economy

B. Joseph Pine II

In 1999, Joe Pine correctly predicted The Experience Economy, currently valued at $12 trillion. Today, he has identified customer transformations as the next antidote to commoditisation. His latest research and frameworks will help you position your business for this next reality.

Thriving in The AI Era

Henry Coutinho-Mason

​As a reluctant futurist, Henry Coutinho-Mason urges you to flip your thinking, from AI-first to people-first, by asking, "What if we leveraged this technology to design jobs, organisations and systems that work for people, rather than replacing them?". And then, he'll invite you to viscerally experience the power & speed of AI-augmented creativity for yourself, as a group. All live, all together. 

Dealing with uncertainty

Katherine Templar-Lewis

As a neuroscientist, Katherine Templar-Lewis has run the largest experiment on uncertainty on the planet. She will bring her conclusions to discuss how you can help your organisation, your people, and yourself be more resilient in a world where everything seems to change.

The art & science of designing emotional impact 

Pigalle Tavakkoli

Can you intentionally design unforgettable emotional customer journeys for maximum impact? Pigalle Tavakkoli is a leading expert and trainer on the art and science of emotion design. She has distilled her insights, as a producer for 15 years and award-winning educator for over 12 years, in her new guidebook, The Experience Design Building Blocks.

The Transformation Code

Alain Thys

Alain Thys' customer-centricity work has affected the experience over 500 million customers world-wide. This allows him to help you apply The Transformation Code: a practical diagnostic, planning tool and worldview to transform your customers, your organisation, and yourself.

How Humans & AI Transform Together 

Jen Rice

Most companies have deployed AI. Few can answer: Is it improving decisions or just automating bad ones? Is it building trust or eroding it? Are your humans adding value or rubber-stamping? Drawing on 30 years of data-driven transformation consulting, Jen helps shift companies from 'we're using AI' to 'we can prove AI is making us better.'"

The Power of Immersive Experiences

Sheena Patel

Immersive experiences are one of the most powerful ways to drive human change and make brands memorable, meaningful, and transformative. Yet they remain largely ignored by business. As a key figure in London’s immersive scene, Sheena Patel shows what’s possible. If you’re open to it.

Deep insights in the age of AI

Alessia Clusini

Every business is looking at AI as a way to get better customer insights, but it's hard to separate hype from reality. Having applied AI to customer situations long before it was fashionable, Alessia Clusini shares her recipe for finding the deep human insights that can make your business unique - with or without AI.

This is an online pitstop which will take place in the weeks after the London event.

The science of extraordinarily profitable experiences (online)

Dr. Paul J. Zak

The best way to increase customer lifetime value (CLV) is to wow customers every time.  In this session, Dr. Zak explains where "wow" lives in the brain, why our guesses about it are usually wrong, and how to measure it.  With this information, you'll learn how to architect experiences that are extraordinary and extraordinarily profitable. 
​
​This is an online pitstop which will take place in the weeks after the London event.

Practical

Who should attend

CEOs, Managing Directors, CMOs, Chief Strategy Officers, Commercial Leaders, Innovation Directors, Heads of Customer Experience, Heads of Product at businesses where incremental improvement is insufficient for future growth.

You're leading work that doesn't have established playbooks. So you seek practical frameworks and ideas to become unique in a market that is eroding your edge. 

Takeaways

  • Frameworks that are actively being used in transformation programmes at scale 
  • Strategic approaches you can apply immediately to your context
  • Clarity on how to navigate change and how to think about AI's impact on your business
  • Direct access to thought leaders and practitioners who can continue supporting your work
  • ​Relationships with 14 other leaders working through similar challenges

No generic keynotes or abstract cases here; you'll have real conversations with people who've done (and are doing) the work.

Practical details

  • Date: Thursday, 15 January 2026
  • Time: 10:00-18:00 (registration from 09:30)
  • Location: Central London (venue details shared with registered participants)
  • Capacity: 15 seats
  • Cost contribution: £1,400 (excl. VAT) 
  • ​Participants are expected to agree to event confidentiality

What's included

  • Full day of facilitated table conversations with all seven practitioners
  • All frameworks, books, and relevant materials
  • Lunch and refreshments throughout the day
  • Participation in The Salon
  • Participation in bonus Q&A sessions online
  • Access to the participant network

Return on investment

One implemented insight recovers the time and financial investment manifold.  
Click above to email us your request to join, and we'll confirm availability and next steps.
Or, if you'd like to discuss first, just mention that in your message and we'll set up a short call.

​Questions you may have

If you've read this far, you're looking for the nitty gritty; you'll find the Q&A below. If you don't see what you're looking for, let's hop on a call. If you do, be sure to secure your spot! 
WHAT IS THE VENUE?
We have reserved a Central London venue within walking distance from Farringdon Station. Details will be confirmed upon registration.
CAN I TRANSFER OR CANCEL MY SEAT?
  • You can transfer your seat up to 48 hours before the event.
  • If you cannot attend and do not have a replacement, we will do our best to find one for you. However, this is something we cannot guarantee. 
WHAT ARE DIETARY OPTIONS?
There will be food and refreshments available throughout the day. Before the event we will be in touch to learn about any dietary restrictions.
WHAT IF I WANT TO BRING COLLEAGUES?
To maximise interactions and value for everyone, our goal is maximise the spread of participants across different companies. However if there are one of two colleagues who really want to join, get in touch and we can put them on the wait list. 
HOW DO I KNOW THIS IS RIGHT FOR ME?
We realise we are breaking a few professional meeting rules, so get in touch if you would like to discuss the speakers, content, format and outcomes. We can then jointly evaluate? 

Shall we do this?

Only 25 spots. Does one have your name on it? 

​
Or get in touch for more info
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