Premium profit needs more than incrementalism
Merely fixing what's wrong won't create what's right
This needs reconnecting to what customers really want, not what's convenient
We help you reimagine your experience, your business, even your industry
Create premium profit by enriching human lives
Take you where competitors struggle to follow
Our team members have done it for global brands and cultural institutions
They can do it for you, too
This needs reconnecting to what customers really want, not what's convenient
We help you reimagine your experience, your business, even your industry
Create premium profit by enriching human lives
Take you where competitors struggle to follow
Our team members have done it for global brands and cultural institutions
They can do it for you, too
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Many industries run on yesterday's orthodoxiesMeanwhile customers, teams and investors have moved on.
As machines take care of the basics, the only real edge is human. Profit now comes from moments that matter, and human aspiration. All other paths lead to commoditisation and potential irrelevance. If premium profit and human impact are your goal, here are four ways in which we can work together:
We can only work with a select number of partners each year, so let's have a conversation to see what's possible. |
Current focus areas
Industries don't transform themselves. When markets are out of sync with their customers, we move−creating new opportunities and inviting strategic partners to shape the future with us.
Death careTraditional death care is built for the past. After three years of deep research and eight months of design, we are co-launching the world's first death care transformation lab to redefine a €120 billion industry.
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Professional ServicesWhy hire expensive advisers when a $20 AI can do a 'good enough' job?
To match new client expectations Professional Service Firms need to reimagine their offer, business model and approach to client experience. |
WorkplacemakingWe all know that work needs a reboot. So we are stepping away from yesterday's orthodoxies to reimagine the way organisations and employees engage. For profit, for impact and for human flourishing.
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Meet the team
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Joe Pine−Experience Economy Pioneer
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
A leading voice in business, Joe is best known as the co-author of The Experience Economy, a book that redefined how companies create value. A sought-after speaker and advisor, Joe has addressed the World Economic Forum, TED, and SXSW. He is currently working on his next book, The Transformation Economy.
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COO / International event company
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Katherine Templar-Lewis−Human Scientist & Behavioural Expert
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
A neuroscientist and behavioral strategist, Katherine specialises in neuroaesthetics, trust, connection, and positive behaviour change. She is the Chief Science Offier for the world's largest experiment in uncertainty, and helps brands like Chanel, Bentley, Nike, and Apple design transformative experiences.
Owner / Interior design
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Pigalle Tavakkoli−Experience Design Strategist
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
Founder of the School of Experience Design, Pigalle helps teams create emotionally charged, high-impact experiences and transformative interactions that drive loyalty and behaviour change. She has worked for The Guardian, Unilever, L’Oréal, and Ketchum, and taught experience design at leading universities across Europe.
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Paul Zak−Neuroscientist & Trust Expert
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
A pioneer in neuroeconomics and neuromarketing, Paul’s research on trust, immersion, and human behaviour has shaped how businesses design engaging and impactful experiences. Ranked among the top 0.3% most cited scientists, his latest book, Immersion: The Science of the Extraordinary, explores what makes experiences truly memorable and measurable.
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Dorothy Di Stefano−Art Curator & Creative Strategist
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
A global leader in immersive and interactive art, Dorothy blends cutting-edge technology, artistry, and interactivity to create experiences that captivate, challenge, and transform. Named one of Blooloop’s 50 Immersive Influencers and #1 Female Art & Culture Creator on LinkedIn (2023), she is a sought-after speaker and a driving force in the evolution of narrative-based art.
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Henry Coutinho-Mason−Reluctant Futurist
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
A leading authority on consumer trends and future innovation, Henry helps businesses decode today’s signals to anticipate tomorrow’s opportunities. As former Managing Director of TrendWatching, he shaped the insights used by 100,000+ B2C professionals worldwide. Author of The Future Normal and Trend-Driven Innovation, Henry has delivered 150+ keynotes in 30+ countries.
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Michael Lai−Transformation consultant & Experience Strategist
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
An expert in experience-driven transformation, Michael helps organisations turn bold visions into scalable business realities. As the author of X Thinking, he connects best practices from East to West, shaping the future of global customer experience. With expertise across various industries, Michael has worked with Adidas, Microsoft, JPMorgan Chase, and Jaguar Land Rover.
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Jen Rice−Transformation Strategist & Coach
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
Jen helps organisations transform from the inside out, ensuring that new strategies and experiences are not just designed—but truly believed in. A former CX Principal at Forrester, Jen has shaped transformation strategies for Cisco, Johnson & Johnson, and Principal Financial. She ensures that culture, brand, and customer experience align to drive real impact at scale.
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Alain Thys−Customer Transformation Architect
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
A pioneer in customer-centricity and corporate transformation, Alain's work has impacted 30+ brands and half a billion customers, leading international projects for Generali, Vodafone, Philips, Lexus, and Toyota. As author of So You Want To Be Customer-Centric? and it's upcoming sequel The Transformation Code, he continues to push the boundaries of what great looks like.
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Alessia Clusini−Digital Ethnographer & Customer Insights Expert
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
A multi-award-winning digital ethnographer, Alessia specialises in uncovering deep audience insights. She has pioneered AI-driven driven research methodologies, blending social sciences with technology to decode human behaviour. Alessia has worked with Burning Man, BBC, Google, Prada, Microsoft, and Rolling Stone, shaping the future of audience intelligence.
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Sheena Patel−Experience Designer & Creative Director
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
A world-class immersive experience designer, Sheena translates storytelling and interactive techniques from entertainment, escape rooms, and immersive theatre into corporate reality. Ensuring strategies aren’t just understood—but deeply embodied. She has worked on immersives like Sherlock and Peaky Blinders as well as with brands like Disney, Nike, Unilever, and Diageo.
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Transformation requires expertise. Our team brings decades of leadership in science, business, experience design, and behavioural psychology. Click on our picture for full bios.
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Our ideal client/partner
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We work best with leaders and investors ready to drive profit by enriching customer lives – and challenge their industry in the process.
While remaining pragmatic, we seek to challenge the status quo. We found this works best when partnering with:
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Shall we do this?
If you've read this far, let's talk.
No pitch. No fluff. Just a conversation worth having.
No pitch. No fluff. Just a conversation worth having.